Key Account Management: Nurturing Customer Success

Imagine you're a key account manager responsible for managing the relationship with a major client. Through the Key Account Management Course, you'll gain a comprehensive understanding of the principles and strategies involved in effectively managing key accounts.

Learning outcomes:

• Gain a strong foundation in key account management principles and practices.
• Understand the purpose and importance of key account management in driving business growth.
• Develop the skills to identify and analyse key accounts and their unique needs.
• Learn how to build and nurture relationships with key accounts to maximize customer satisfaction and retention.
• Acquire strategies for developing value propositions and delivering exceptional value to key accounts.
• Master key account planning techniques and develop effective strategies for business customer marketing and development.
• Learn the importance of record-keeping and internal aspects of key account management for efficient operations.

In today's competitive business landscape, maintaining strong relationships with key accounts is crucial for sustainable growth. The Key Account Management Course provides a comprehensive understanding of the fundamental principles and strategies involved in effective account management. Through a series of modules, you'll dive into topics such as understanding key accounts, building value, key account planning, and developing key relationships.

This course offers a theoretical exploration of key account management, equipping you with the knowledge and insights to navigate the complexities of managing valuable client relationships. You'll learn how to identify key accounts, analyse their needs, and develop tailored strategies to meet their expectations. Additionally, you'll discover the importance of delivering exceptional value to key accounts, as well as the significance of record-keeping and internal aspects of account management for organizational success.

Join the Key Account Management Course today and gain the expertise to excel in your role as a key account manager, enhancing customer satisfaction, driving business growth, and achieving long-term success.

• Professionals involved in key account management or customer relationship management roles.
• Sales and business development executives aiming to strengthen their account management skills.
• Marketing professionals seeking to enhance their understanding of key account management.
• Entrepreneurs and business owners aiming to establish and maintain profitable key account relationships.

• Key Account Manager: £30,000 - £70,000 per annum
• Account Director: £45,000 - £90,000 per annum
• Business Development Manager: £35,000 - £70,000 per annum
• Sales Manager: £35,000 - £75,000 per annum
• Relationship Manager: £30,000 - £60,000 per annum
• Customer Success Manager: £30,000 - £60,000 per annum

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99